Truly One Friendly Island
The friendliness of the Aruban people extends well beyond kind words and smiles. Decades ago, in the early years of Aruba’s tourism, a charter flight from the United States was grounded and Arubans opened their homes and hearts to hundreds of stranded passengers. Since then, countless other anecdotes have been shared that illustrate Aruba’s renowned hospitality. Wallets full of money have been returned; lost drivers have been personally accompanied to their destinations; ill visitors have been driven to the hospital. Many lasting friendships have developed between the families of locals and tourists.
So valued is hospitality that it is celebrated in the national anthem, “Aruba Dushi Tera”, with lyrics that express that “the greatness of the country is its great cordiality”. The presence of a closely-knit community is seen throughout Aruba’s rich history and culture, from the days when neighbors joined together to construct a home to the custom of the dande in which musicians go from house to house sharing songs, goodwill and blessings for the New Year. Today, when an invitation is extended for a party or get-together, family and friends are welcome. Personal milestones are always shared with others with simple gestures such as treating colleagues to sweets on one’s birthday. Until very recently, wedding invitations appeared in newspapers and everyone was welcome to attend. The spirit of hospitality born in the home extends to the workplace and pervades Aruba’s tourism sector. The personal touch has not been obscured by industry growth and technology. Front-line and behind-the-scenes employees at hotels, restaurants, shops, spas and activities make guest service their top priority. This friendliness and hospitality no doubt contributes to Aruba’s continued success in attracting return visitors.
